PHOS Creative is a digital marketing agency, homegrown in beautiful and diverse Gainesville, FL. Started by CEO, Brandon West, PHOS exudes passion for helping brands holistically grow their businesses through strategic digital storytelling. PHOS boasts a team-wide mission to make the world a little better by applying a dedicated work ethic to each and every project and client they work with. All of this is made possible by PHOS Creative’s cornerstone: serving their audience by exemplifying the love of Christ, and also serving children of the world by actively supporting the child-advocacy ministry, Compassion International.
What Does PHOS Creative Represent?
PHOS Creative dares prospective clients to “Be a light in their industry.” (PHOS Creative, 2021) PHOS empowers organizations to do this by applying innovative digital marketing practices to new and existing brands who are ready to take their business to the next level. PHOS evaluates and determines the most efficient and effective ways to incorporate these strategies, that in turn, help increase brand reach, teach brands how to strategically utilize each marketable aspect of their business, and carefully explain how to intentionally influence target audiences by creating impressions that last.
PHOS Creative utilizes a “purpose-driven brand system” (PHOS Creative, 2021), which is seems to be the secret sauce, if you will, of the company’s digital marketing excellence. There are four key elements that ignite PHOS’s tried and true brand growth plan; these elements include: forming a strategic plan, assessing and addressing online presence, analyzing and crafting a visual and verbal system, and finally, forming a cohesive digital strategy that is attainable, sustainable and individualized.
Some Apparent Goals This Brand Intends to Achieve
PHOS expertly utilizes social media to meet clients, as well as similar industry professionals, exactly where they are. It is apparent through their own social strategies, specifically on platforms like LinkedIn and Instagram, that PHOS prioritizes amplifying their own industry credibility through the use of insightful, interesting, and down-right brag worthy content. When you visit PHOS on one of the aforementioned platforms, you’ll be delightfully greeted by tips on modern digital marketing strategies and why these strategies are crucial for brand management, industry awards that reaffirm their experience, knowledge, and success, as well as employee AND customer appreciation posts that humbly acknowledge the fact that PHOS wouldn’t be who they are without these genuine VIPs.
It’s obvious that the social strategy PHOS has cultivated and is currently employing are not only working, but are also being received tremendously well by their audience. The CEO and creator of PHOS, Brandon West, shares engaging content that invites conversation. He actively engages with the multitude of positive comments and feedback left by fellow platform users as well. All of this is validated further by the PHOS Creative team, who are also active on these sites and frequently share supporting, intriguing, and professional content.
Which KPIs Are Best Suited to Measure Their Goals?
According to an article on social media goals, brands should know that they can have fun and be creative on social media, but it is important for them to also understand that social media is a legitimate part of their business and should be measured as such. (Knapp, 2018) PHOS gets this. On a more specific level of what this brand seemingly hopes to achieve through their current social media strategy, content seems to be aimed at creating more conversations about their brand, building a social following and community, boosting brand engagement, and in turn, generating new sales leads and securing new clients.
There are a few ways PHOS can successfully and consistently measure if they are hitting the mark on intended social goals, and these ways are known as Key Performance Indicators, or KPI’s. At the risk of making this any more confusing than it has to be, here is the actual definition of a KPI:
“KPI’s are the critical (key) indicators of progress towards an intended result. KPI’s provide focus for strategic and operational improvement, create an analytical basis for decision making, and help focus attention on what matters most.” (KPI.org, 2021)
In order to track digital conversations about PHOS, using social media key word monitoring tools like Google Alerts, Hootsuite or Talkwalker, would allow this brand to track conversations across 150 million data sources, receive data from social media posts in real time, and track targeted demographics that best fit their target audience’s criteria. (Newberry, 2020)
The goal to build a community is often easiest to track through platforms like Facebook, Reddit, and Twitter, but this is a very specific type of goal that is subjective to each individual industry. This may mean that for PHOS, that building an online community looks more like increasing referrals and positive reviews from customers. If this is the case, both of these metrics can be tracked through Google analytical software, like Google Alerts.
Finally, boosting brand engagement, which is cited as, hands down, the most important social media goal according to Social Media Today, (which is a goal that provides insight into whether or not a brand’s content is attracting followers) (Greenhut, 2021), can also be easily measured through the use of Google Analytics. Google Analytics is equipped to help brands track URL click throughs, understand which website referrals came from, track specific campaigns, see which site collects the most email addresses, and more. Many analytic services are customizable and offer major transparency for brands in regards to what is working and what is wasting valuable time and resources. This is paramount because it allows for brands, like PHOS, to see which type of content and exactly which platforms are generating the highest number new sales leads, and even further, converting these leads into PHOS Creative clients.
Check out this awesome digital marketing agency, here, and see how PHOS Creative can help your brand shine so bright, it can’t be ignored.
References:
Greenhut, S. G. (2021). Social Media Goals and KPI’s: Week 3 [Slides]. Social Media Goals and KPI’s: Week 3. https://ufl.instructure.com/courses/428182/pages/week-3
Knapp, S. K. (2018). How to Set Goals and KPIs for Your Social Media Strategy. Marketing.SFgate.Com. https://marketing.sfgate.com/blog/how-to-set-goals-and-kpis-for-your-social-media-strategy
KPI.org. (2021). What is a Key Performance Indicator (KPI)? https://kpi.org/KPI-Basics
Newberry, C. N. (2020). 15 of the Best Social Media Monitoring Tools to Save You Time. Blog.Hootsuite.Com. https://blog.hootsuite.com/social-media-monitoring-tools/
PHOS Creative. (2021). PHOS Creative. PHOScreative.Com. https://phoscreative.com/
