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Is It Time to Join a New Social Media Platform?
Social media has the power to completely make or break a brand these days. Brands may lose credibility and/or the…
Transracial Adoption – How to Nurture Your Child’s Identity
“I spent the first 12 years of my life thinking that I was a little white girl. And when I…
How to Use Instagram Best Practices to Boost Engagement
Having a successful social media presence means many different things for many different people and brands. Some industries prioritize growth,…
How to Use Social Media Management Tools to Grow
Managing one social media presence amongst multiple platforms can be extremely time consuming. Managing multiple social media accounts, for different…
Why Modern Social Media Managers Are So Important
The role of a social media manager has expanded in a massive way. This position has evolved from basically nonexistent,…
A Brand Who Has Mastered the Art of Social Presence
PHOS Creative is a digital marketing agency, homegrown in beautiful and diverse Gainesville, FL. Started by CEO, Brandon West, PHOS…
The Importance of Social Media Metrics in 2023
Once you or your brand have developed a social media strategy centered around specific, measurable, attainable, relevant and time-based (SMART)…
The Power of Social Strategy: Improving Your Marketing Tactics
The Pandemic changed the way a lot of companies were able to do business during 2020. Some companies did suspiciously…